This can happen because Teachable Moments do not expire and can register interactions regardless of the email open or the campaign status.
Reason for the behavior
In some campaigns, it can be observed that an Teachable Moment appears as opened, even though there is no record of the associated email being opened.
This can happen because:
The Teachable Moments do not expire
They can continue registering interactions even after the campaign has ended
Specific case: Ransomware simulations
In Ransomware simulations:
The Teachable Moment is integrated within the file
When opening the file, the Teachable Moment runs automatically
The interaction is recorded on the platform
This occurs:
Regardless of whether the user opened the email during the campaign
Regardless of whether the campaign has already ended
Considerations
It is not necessary to have a recorded email open for the Teachable Moment to be counted
This is not an error in the statistics
It is expected behavior of the platform
Related resources
For more information, consult:
What is the validity or expiration of an Teachable Moment?
💡 Best practices
Consider this behavior when analyzing campaign metrics
Complement the analysis with date filters in the reports
Validate the results taking into account the type of simulation used